Design Development is when we “flesh out” the design…
The design phase between Schematic and Shop Drawings is the Design Development phase. This is the phase where we get down to the “nitty gritty” and finalize what a project will look like.
It is “flesh”, not “flush”
We pick colors, choose finishes and finalize the look and feel. It’s like taking a blurry picture and snapping it into focus. The clouds part and white doves fly out of the rendering and then everyone just stands in wonderment with their jaws dropped.
Well, that’s what we strive for, but don’t expect it to happen every time.